Tamaracks Resort ~ 360° Virtual Reality Tour Case Study
Below are the actual numbers for Tamaracks Resort 360° Virtual Tour. Tamaracks Resort has opted to have two 360° Virtual Tours. One for the resort and one for attractions. This report covers the Tamaracks Resort 360° Virtual Tour. In a nutshell people are taking control of the virtual tour and creating their own walk through of the property. Average time on a website is usually less than a minute, average time on Tamaracks Resort 360° Virtual Tour is over 6 minutes - even 2 years later. While we were there filming their Ultimate Bridal Give Away (2019) a client was booking her cabins for two years in advance. That is success!
Review of the year 2021 visits to the website were way down. Tamaracks Resort has individual cabins with kitchens. Perfect for a safe get-a-way during COVID. More people spent time walking through the virtual tour - visiting and revisiting pages. Reservations are still going strong. We have updated a few of the cabin tours as they were remodeling.
Other uses of the virtual tour are the mini movies Developing Wings created for Tamaracks Resort YouTube channel.
| Visits Overview | 90 Days (Fall 2018) | 1 Year (2019) | 2 Years (2020) Year of Covid |
|---|---|---|---|
| Visits to the 360° Virtual Reality Tour If a visitor comes to the virtual tour for the first time or if they visit a page more than 30 minutes after their last virtual tour view, this will be recorded as a new visit. |
1,626 |
292,466 |
49,344 |
|
Average Visit Length |
5 Mins 19 Sec |
6 Mins 31 Sec |
6 Min 21 Sec |
| Percentage of Visitors Who Stayed and Explored Another Panorama Most visitors leave a website after viewing one page. Virtual Tours are an exception, most stay to explore. |
88% | 87% | 76% |
|
Actions per Visit |
57.8 | 49.1 | 32.5 |
| Generation Time Search engines demand fast page general time. A 1 second generation time impacts page rankings |
0.35 Sec | 0.31 Sec | .39 Sec |
| Total Actions Total number of times the end user took control of the virtual tour. |
12,032 | 386,961 | 1,579,131 |
| Page views |
63,358 |
360,078 |
